The Modern Shag: Why 70s Hair is Rochester's Top Trend

If you’ve been walking down Park Ave lately or grabbing a coffee in the South Wedge, you’ve likely noticed a certain vibe making a major comeback. No, it’s not just the bell-bottoms—it’s the hair. The 70s are officially back, and as a stylist here in Rochester, I couldn’t be more thrilled.

From the classic shag to soft, curtain bangs, these retro-inspired cuts are dominating my chair this season. But don't worry—this isn't your mother's 1975 haircut. The modern iteration of these styles is softer, more wearable, and incredibly versatile for the busy Rochester woman.

What is the Modern Shag?

In the past, the shag was often synonymous with extreme, choppy layers that required a lot of heavy hairspray. Today, Michelle Doyle specializes in a more “lived-in” version. The modern shag relies on internal layers to create movement and volume without looking like a costume piece.

It’s all about the texture. Whether you have pin-straight hair or deep curls, a shag can be tailored to your specific face shape and hair type. The goal is a look that says, “I woke up like this,” even if we spent a little time perfecting those layers in the salon.

Why We Love the 70s Revival

There is a reason styles from the 70s keep resurfacing. It was an era defined by freedom and natural beauty. Here are a few reasons why these styles are perfect for our local climate and lifestyle:

1. Low Maintenance: Rochester weather can be unpredictable (to say the least). A shaggy cut looks even better with a little bit of “humidity frizz” or wind-blown texture. 2. Growth-Friendly: Because of the heavy layering, these cuts grow out beautifully. You won't feel the need to rush back to the salon the second you hit the six-week mark. 3. Volume for All: If you have fine hair, the shorter layers on top create instant lift. If you have thick hair, we can use the shag technique to remove weight and bulk.

Styling Your Retro Cut at Home

One of the most common questions I get at my Rochester studio is, “How do I style this without a professional?” The beauty of 70s hair is that it thrives on imperfection.

The Air Dry Method: Apply a salt spray or a light curl cream to damp hair. Scrunch upward and let the Rochester breeze do the rest. This emphasizes the natural “flick” of the layers.

The Quick Blowout: If you want a more polished look for a night out at the Eastman Theatre or a dinner in Pittsford, use a large round brush. Focus on blowing the pieces away from your face—especially those curtain bangs—to create that iconic Farrah Fawcett flow.

Is the Shag Right for You?

Many clients worry that they can’t “pull off” such a bold look. However, the shag is one of the most customizable haircuts in existence. During a consultation with Michelle Doyle, we look at your forehead height (to determine bang length), your cheekbone structure (to decide where the layers should hit), and your daily routine.

If you aren't ready for a full committed shag, we can start with curtain bangs. These are the “gateway drug” to 70s hair. They frame the eyes beautifully and can be tucked behind the ears as they grow out.

Ready for a Change?

Whether you’re looking for a total transformation or just want to add a little retro flair to your current length, I am here to help you navigate the world of layers and fringe. The 70s were about expressing your individuality, and there is no better time than now to find a look that feels uniquely you.

Ready to embrace the shag? Book your appointment with Michelle Doyle in Rochester today and let’s bring some vintage soul to your style!

Ready to transform your look?

Book your appointment → (585) 455-9480